frutika is a concept for an uncomplicated and effective platform for the communication between potential interns and design-agencies. The concept deals with the problem, that not every intern is suitable with every agency. With this concept the agencies only get in touch with students, if they have a realistic chance for an internship. Honest and effective.
The concept is divided into 2 parts: A website for the exchange of applicants and agencies and an event for a personal meeting. frutika is convinced, that a dinner where the potential interns and agencies have the possibility to meet and talk to each other while being offered fresh fruits, fruit kabobs and delicious fruitdrinks relaxes both parties. Hence the Corporate Design is based on this fruit-idea and works with numerous metaphors and sayings.
On the website students upload their works. For free and uncomplicated. At the assignment they also mention their interest in specific design agencies.Therefor applicants can option between a pool of agencies which fulfil necessary frutika-critiques (fair loan, good reputation). Finally the agencies only have insight in portfolios, whose applicants are also interested in them (mutual sympathy). If applicants and agencies show interest on each other they are invited to the frutika-event. At this place they are supposed to become acquainted with each other by an enjoying atmosphere.
The concept is divided into 2 parts: A website for the exchange of applicants and agencies and an event for a personal meeting. frutika is convinced, that a dinner where the potential interns and agencies have the possibility to meet and talk to each other while being offered fresh fruits, fruit kabobs and delicious fruitdrinks relaxes both parties. Hence the Corporate Design is based on this fruit-idea and works with numerous metaphors and sayings.
On the website students upload their works. For free and uncomplicated. At the assignment they also mention their interest in specific design agencies.Therefor applicants can option between a pool of agencies which fulfil necessary frutika-critiques (fair loan, good reputation). Finally the agencies only have insight in portfolios, whose applicants are also interested in them (mutual sympathy). If applicants and agencies show interest on each other they are invited to the frutika-event. At this place they are supposed to become acquainted with each other by an enjoying atmosphere.
