Giulia Malabocchia's profile

Liquigas new social Templates

Liquigas Social Identity
Liquigas is one of the biggest LPG and LNG distributor in Italy and part of SHV Group which is active across Europe.
Last year the social media template for visual posts needed a bit of a refreshing. It was important that all the pages kept a strong sense of identity, following as close as possible the brand guidelines.
The red color was maintained as primary and the change of shapes mark the individual type of posts. For new clients, special days and different uses of the LPG and LNG sold.
A different type of posts was made when the virtual tour came out. They needed to be separate and coherent. For this I used the arch theme as a visitor could find in the entrance of the tour.
Other types of posts used to spice up a bit the social pages.
The first one was a true/false question that had to mimic TV quiz games, the second was to be a more lighthearted take on LPG vs pellet, for this a chat type of layout was used.
Liquigas new social Templates
Published:

Owner

Liquigas new social Templates

Published:

Creative Fields