This is my "Fashion design & Integrated Marketing Communications Plan (IMC) Thesis proposal" for ALDO.
This thesis collection is inspired by different sea creatures that is why I called this (collection) MARINO. In this IMC plan, the brand intends to help and support WWF to protect marine biodiversity in the Philippines.
I always wanted to do something to give back to nature and i thought that advertising and fashion are just few of millions of ways to do it.
DISCLAIMER: all logos used in this project belongs to Aldo and WWF.
PHOTOGRAPHER: ARWIN ABRACIA
OTHER SKETCHES......
