The Breast Cancer Family Foundation in a non-profit organization in Green Bay, WI that dedicates itself to to providing "Cancer Awareness and Prevention" presentations to over 5000 local high school students and thousands of adults every year.

 

 

BCFF needed a new brand identity that put the spotlight back on family - their main focus. The logo and icon needed to be easy to understand for all ages, and represent families of all types. Pink, while important to breast cancer awareness, isn't their only focus, so a stray from the traditional "breast cancer pink" keeps the foundation's image open.