Juxtaposition Arts Visual Identity System | 2022
House: Juxtaposition Arts
Role: Project management, design/production, guideline documentation, brand implementation, and staff accessibility measures.
In 2018, I was asked to help develop the branding for JXTA’s 25th-anniversary, Northside Since ‘95. However, looking beyond a 25th-anniversary logo, JXTA’s visual identity deserved a full-scale uplift to honor the organization’s legacy, Northside clout, and community impact.
The work resulted in developing and implementing JXTA’s 2022 Brand Guidelines, a flexible visual identity system with a refreshed look and vibrant, playful attributes reflecting JXTA’s history and dynamic functionality.