Оbjective / Задача
Create naming and visual identity for the first car vending in Russia.
About brand / О бренде
The company sells new Chinese, Korean and Japanese B and C class cars. Such a service excludes the participation of the seller and resembles a game. The car is bought through the configurator on the site, and taken from the vending machine - a fully robotic multi-storey glass building.
Idea / Идея
At the heart of the game with simple rules is Tetris. The car will be just as easy to select using the application. In the game, the figures can be rotated and moved - as well as choosing a complete set of cars. In Tetris, figures descend from top to bottom across the playing field. The process of obtaining a car is similar - the car goes down to the owner using a special elevator.
Naming / Нейминг
Auto + Tetris = ATRIS