The request:
Create a brand and a visual identity for a high-end but not classical looking nuts brand with unusual flavors targeting adults 30+ who love to entertain and have a taste for finer things.
Sector:
DTC/ Packaged Food
The concept:
The concept was to create a brand where the name juxtaposes with the art direction. Using more classical looking elements, fonts and colors to represent a surprisingly contrasting brand name and visuals. The result is an interesting and provoking outcome perfect for the target customer.
Services provided:
Concept, Branding, Naming, Visual Identity and Packaging
