Al Khazar Fisheries
Is a leading Seafood processor and importer located in the Eastern Province
of Saudi Arabia.
Challenge
I thought about how their high-quality fish deserves to expand more.To increase their global presence, the challenge was: rebranding an already expanded product that has existed in the market since 2008.
Challenge accepted!
After meeting with the Khazar team, We agreed on keeping the original identity and giving it some touches of freshness & modernity.
After meeting with the Khazar team, We agreed on keeping the original identity and giving it some touches of freshness & modernity.
Logo & shapes
The fish symbol in the old logo was redrawn while avoiding old errors such as curves and logo ratios. It takes a leap position over a wave which itself preserves the original logo's circular shape. As for every successful branding, the main goal of this concept also was to keep an eye-pleasing and easy-to-remember visualization in the eyes of customers, while also giving a sense of a modern & positive atmosphere.
The fish symbol in the old logo was redrawn while avoiding old errors such as curves and logo ratios. It takes a leap position over a wave which itself preserves the original logo's circular shape. As for every successful branding, the main goal of this concept also was to keep an eye-pleasing and easy-to-remember visualization in the eyes of customers, while also giving a sense of a modern & positive atmosphere.
