[ABOUT]
Alvo Technology
Alvo is an IT services, consulting, and business solutions company that has helped clients achieve enterprise transformation by using innovation and emerging technologies.
They build high-performance solutions leveraging our practice-specific delivery methodologies that utilize our globally distributed development teams. Their people combine the spirit of engineering excellence with a strong commitment to delivering a delightful end-to-end customer experience.
Alvo approached Zeal Studio to help them develop a solid visual identity that communicates their vision in the IT Industry.
Scope ─ Logo Design, Brand Identity, Art Direction
Date ─ January 2023
Designer ─ Mubeen Qassim | Zeal Studio
Studio ─ Zeal Studio
Color Palette:
Alvo stands out with its bold and modern color palette, featuring deep purple, bright lilac, and orchid blue. The combination of these three colors creates a dynamic and visually interesting color palette that sets Alvo apart from its competitors. The company's use of these colors in its branding and visual communications, creates a sense of elegance, innovation, and balance.
Typography:
We chose to use Neue Montreal as a primary typography for Alvo's visual identity. It conveys a sense of professionalism, reliability and timelessness, while being easy to read and versatile, it also helps to create a cohesive and consistent look across all the company's communications
Approach:
We identified that Alvo has a personality that creates and transforms new experiences. Its essence is to offer new ways of seeing a product and to deliver delightful experiences for its clients. The approach was to create a brand visual system that focuses on the dynamism of the company to modernity and innovation.
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