Part of the Arts Unplugged series at Cornell University, in this project I designed all the print and web publicity materials. In addition, I co-curated, designed, and coordinated a large scale exhibit. The typography embodies the inherent nature of the event: to make nano-technology visible to our audience by enlarging relevant symbols and bringing them to the surface.

With the title of the event being "Science of the Very, Very Small," I wanted to create a visual dichotomy by making the very small, very big, and at the same time giving the feel that we are zooming into a microscopic world. To create that effect I designed a custom circuit board that included objects or topics that will be discussed by the speakers and added textured effects that mimic the view from a microscope. This circuit board can be viewed through the letters of the title, in a way making the letters themselves into a kind of microscope. 

The "broken" white frame is part of the Arts Unplugged series look, and each time the frame is modified in way that connects to the topic of the event. Before settling on the city skyline, I tried many variations that included atoms, nano bots, and DNA strips. None looked quite right, in part because those elements were already inside the lettering at the top. Finally, I was inspired in a version of the subheadline that included the word society: "Nanoscale innovations and their impact on society." I settled on the city skyline as a visual representation of that. In this iteration, the word "society" wasn't necessary anymore (leaving room to add the word "quantum"), because the graphic was doing the job of showing that nano and quantum innovations, tiny as they might be, loom over us all whether we see it or not. Finally, as a hidden fun feature, the white line traces the word 
"small" throughout the city shapes.

The slide was posted on large screens across campus as well as shared in classrooms and social media (Twitter, Facebook, LinkedIn).

For the day of the event I created a custom story card that liked out to the livestream and another one for viewers to download our custom origami paper. With the origami workshop taking place during intermission, I took photos of the origami figurines created by the students and added them to the story.

I based the origami pattern on the one used in the poster lettering. Given that most of the audience would be printing it at home, I designed it to size on a letter-sized page and included trimming guidelines.

Continuing with the theme of making the small very big, I co-curated, designed, and coordinated an exhibit showing five nanoscale objects at a very large scale. The exhibit featured a CERN rendition of a particle collision, a scan of an electrode that stimulates brain tissue, a set of filaments encircling a DNA structure, a photo of a microscopic robot, and an image of superconductivity in a metallic material.

The quantum and nanoscale objects were printed on double sided vinyl, allowing the exhibit to be seen from both inside and outside the building.

To help viewers more easily identify the caption that went with each image, I included a small black-and-white version of the image. This approach allowed me to avoid adding numbers to the images themselves.

The event also included a community contest. As part of that effort, I created a custom letterhead used in communications with the local schools.