Felicity & Ink is my own brand that came about around 2017 when I created an Instagram account to share my artwork from.
I wanted to create an alias that was in some way related to my name without it being my name, as I was a bit shy about sharing my work online.
So after a lot of brainstorming I decided on Felicity & Ink - Felicity because it has the same meaning as my own name Joy and Ink because it was the main medium I used back then, I also thought it had a nice ring to it.
The brand has changed shape a bit over the years, which I first monetised by sharing classes about my process, after receiving a lot of questions. I then started adding products that featured my artwork, which were never as successful as the educational products.
So now, that is mainly what I focus on and I share my knowledge via my own 5 self published books, ebooks, Patreon Art Club and free tutorials on my blog and YouTube.
I have self published 5 of my own books, teaching people how to draw. Each book is filled with easy to follow, step by step tutorials.
All of the books design, illustrations and promotion has been completed by myself.
In 2022 I started planting a tree for every printed book purchased and have planted over 300 trees across the world so far!
