Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes.

 

Produced at Cossette Communications, Vancouver

 

Client: Ronald McDonald House
In Market date: March 31 – April 1, 2014
Location: Whistler BC Canada

 

Creative Director: Michael Milardo
Associate Creative Director: Lisa Lebedovich
Art Director:  Lisa Lebedovich
Copywriter: Kate Roland
Designer: Allison Chambers
Agency Producer: April Haffenden
Photographer: Anthony Redpath

 

Group Account Director: Anne Buch
Account Supervisor: Melissa Guillergan, Cambrea Strubin