Background
AIPAC Policy Conference 2014 logo was intended to highlight AIPAC's diversity. During the three-day event, we expected 14,000 people to play with the brand by creating their own "I am_____, I am AIPAC". Therefore, beyond the promotion of the brand per se, this video loop was created as a way to encourage delegates to build their own versions of the logo.
Team
Felipe Ruiz: Design / Animation
Jose Caicedo: Art Direction
Viva Creative: Logo design
