Best Be-fore

Members

Wong Yen Qing, Tham Chu Yin, Tiew Hui En

Big Idea

Best Be-fore

A drive against food waste

Problem

Around one-third of the world’s food is lost to waste with 1.3 billion tons per year. Thus, Gardenia aims to raise awareness regarding food waste among people. However, there is still food waste every day due to people missing out on the best-before date.

Insight

Best-before dates are printed too small, faded, and hidden.

Idea

To solve this issue, Gardenia launches an impossible-to-miss best-before date, which is placed on the front side of the packaging, as a clear reminder to prevent food waste.