Barrelman's Root Beer is a sweet, flavorful root beer, made the traditional way. The brand's identity was inspired by retro design, suggestive of the late 19th century. Gloucester is the base type for the logo, though the typeface was altered in ways to give the logo its own distinct look. The bottle's design takes a minimalist approach, and for the 6-pack, the logo was expanded and altered to frame the smaller side panels. For the bottle cap, an abbreviated but fun logo (BRB) was developed, creating an acronym for the brand that may seem popular for those who communicate digitally.