Package design and development are often thought of as an integral part of the new product development process. Alternatively, development of a package (or component) can be a separate process, but must be linked closely with the product to be packaged. The aim of this project was to develop packaging for a range of responsibly produced candles while educating the customer about the benefits of such candles with the aid of interesting graphic solutions.
Keys Points:
| To plug the loopholes present in the current day candle packaging solutions.
| To make the consumer socially aware of the benefits of organically produced products.
| To accelerate the sale of soy candles through visibly distinct packaging solution.
| To aid in the value addition of the product.
My inspiration comes from the fresh blooms of spring. A candle should be invigorating to the senses and have a fresh appeal. Hence, the fragrances I chose are Lemon Verbena, Cherry Blossoms, Honeysuckle, Jasmine & Patchouli and Huckleberry Blooms.
Label Design Option 1
Label Design Option 2
Label Design Option 3
Final Packaging Solution
