- School project
Restyle the corporate identity of Guggenheim museum
The assigment was to change the corporate idenitity of the famouse Guggenheim museum.
I made a new concept for the museum that was called '' The Centre '' the meaning of the concept was the following: Guggenheim is the centre of modern day art, every great artist will find himself hopefully one day in the Guggenheim museum. In the logo the black circle stands for the guggenheim and the letters surrounding it stands for all the diffrent artistst and diffrent kinds of art forms that always change. But guggenheim is and will always be the centre.
- Alexander van Keulen
