Ending HIV — Test Often Campaign

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Ending HIV — Test Often Campaign / Designed at Frost*collective

Frost*collective team
Vince Frost / Ant Donovan / Cat Burgess / Wing Lau / Sarah Clark / Bryn Berry

Photography
Terrence Chin

About the project

'Test Often' is ACON’s fifth instalment of the long-running Ending HIV campaign that launched in 2013. This integrated campaign continues to drive the overarching campaign objective to end HIV transmission in NSW.

ACON understands that if at-risk groups test more frequently, treat early and engage in safe sex, we can virtually eliminate HIV transmissions. Working collaboratively with the client, we developed a strategy anchored in a deep understanding of the audience, their attitudes, needs, frustrations and motivations. The aim of the campaign was to disrupt stereotypes and ultimately inspire behavioural change to end HIV transmissions.

Extensive research into the attitudes and experience of early testing throughout the community gave us the insight and foundation to develop the strategic pillars of the initiative. These are testing more, treating early and practicing safe sex. Each campaign and its accompanying creative execution has been anchored by a tailored creative strategy specifically aligned to an understanding of the audience.

Full case study on the Frost*collective website.