Tijs Dejonckheere's profile

L'Oréal Brand Storm

L'Oréal Brand Storm 2011
Every year cosmetics brand L'Oréal organises a marketing contest. In 2011 our faculty (Communication Sciences at Ghent University), participated  in the challenge ("get more men in the hairdresser's salon"), our team (Line Up) came up with the "Bambus" idea. I was responsible for creating a visual identity, designing a product line and product experience, along with a marketing communication campaign.
L'Oréal Brand Storm
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L'Oréal Brand Storm

My contribution to the L'Oréal Brand Challenge 2011.

Published: