傳藝金曲獎Golden Melody Awards for Traditional

Awards Event music The Golden Melody Awards Traditional Arts visual design 主視覺傳統藝術設計運動

經典運動場

2022 第33屆傳藝金曲獎

The Golden Melody Awards for Traditional Arts and Music

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傳藝金曲獎為臺灣傳統藝術音樂及傳統表演藝術的最高榮譽。

本屆年度主題「經典運動場」，

以系列視覺「備戰時刻」、「傳承接力」、「勝負一瞬」、「榮耀共享」」四項子題呈現，

展現傳統藝術與運動的對話關係。

透過傳統戲曲角色演出，以改良式傳統服飾結合運動道具，為典禮呈現出嶄新的視覺型態。

以運動競技的歷程作為視覺策劃背景，透過視覺展現傳統藝術中的運動家精神。
系列視覺傳遞一個重要的訊息：
文化的留存好比一場跨世代的接力賽，是眾多創作者努力延續的結晶。

在我們能夠欣賞一段美好的傳統藝術表演時，更該感念這眾人背後的堅持與付出。

一同為文化熱血、一同喝采。
臉譜造型是詮釋戲曲角色的一大要點，將妝髮的傳統含義結合運動與科技的配件，

創造出畫著淨角臉譜、頭戴如意冠的霸王虞姬；

抑或身穿護具的現代舞判官；

又或是融人原住民舞樂的傳統族服。

體現傳藝金曲獎的創新與多元。

The Golden Melody Awards for Traditional Arts and Music is the highest honor bestowed to industry professionals of traditional music and performing arts in Taiwan. This year's theme - a sports ground for the classics - is illustrated in four sub-themes: getting ready for the battle, the relay race of cultural heritage, the moment of win-or-lose, and sharing thè honor, sparking a dialogue between traditional arts and sports. Characters from traditional operas are dressed in a fusion style of traditional costumes and sports gear to create a new and fresh visual style.

The client expects the visuals to convey the core values and beauty of traditional performing arts and inspire a sense of participation and anticipation in the audience.

Inspired by sports competition, the visual design shows the sportsmanship in traditional arts, the key message being that cultural preservation is a relay race between generations and can I only be achieved with creative collaboration. As we enjoy a beautiful performance of traditional arts, let's appreciate the perseverance and dedication that go into the hard work behind the scenes.

Facial painting is used in Peking Opera to portray character personalities. Donned in costumes combining traditional style with sports and high-tech accessories, the four characters embody the innovation and diversity of the Golden Melody Awards: a clown with traditional facial painting, a queen with a jade crown, a modendance judge in sports gear, and a man in traditional aborigines clothing.