ASSIGNMENT:
How do you draw attention to the subject of domestic violence among victims, those around them, and offenders?
How do you draw attention to the subject of domestic violence among victims, those around them, and offenders?
INSIGHT:
Domestic violence has always been a difficult subject to discuss in the Netherlands.
Every year, 25 men, 70 women and 25 children die as a result of domestic violence.
The Steunpunt Huiselijk Geweld (Support service for Domestic Violence) receives
64000 calls annually, mostly from women.
Domestic violence has always been a difficult subject to discuss in the Netherlands.
Every year, 25 men, 70 women and 25 children die as a result of domestic violence.
The Steunpunt Huiselijk Geweld (Support service for Domestic Violence) receives
64000 calls annually, mostly from women.
IDEA:
My Secret Cosmetics
My Secret Cosmetics
AGENCY:
Saatchi & Saatchi // Leo Burnett
Saatchi & Saatchi // Leo Burnett
