Breno Feliciano's profileMaria Laura's profile

SINA®



This brand was born from the story of two individuals who were once on separate paths, but fate brought them back together. We have created a brand that embodies this message through its name and design.
The name of the brand, “Sina” is derived from the word “fate,” which represents the power that brought these two people together and ultimately led to the creation of this brand

We have incorporated a playful reference to mathematics and architecture in the brand name and design.Through this playful twist, we want to communicate that the brand is not only creative but also has a strong foundation in technical expertise.
Furthermore, by collaborating with each other, their duo is able to effectively fulfill the desires of their clients by skillfully calculating and manifesting their unique visions through out architecture.

Art Direction / 3D Renders / Motion : Breno Feliciano   l  Translation / Copywriter / Naming : Maria Laura 





The brand itself, just like destiny and fate, is expansive and versatile enough to fit various roles and contexts while maintaining consistency and coherence.

We demonstrate that the brand's main shape can be modified and tailored as needed. Being able to fulfil its conceptual role of embodying the three pillars construction, transformation, and adaptation.





To achieve this versatility, everything was calculated to be perfect, symmetrical and balanced just like a real well-executed architectural project is.

We employ a form and grid system that guarantees a consistent visual identity, that strengthens the brand's recognition.

The brand serves as its own branding guidebook, simple to follow the shapes and adapt as new pieces are created.




SINA®
Published:

SINA®

A small architecture design studio focused on residential construction and interior design

Published: