ART DIRECTION 

Idea: Design & propose three bottle concepts for Cokes 130th Anniversary that explore the relationship between two American icons.

Insight: A wrap was designed for the aluminum Coke bottle that was debuted in 2007, it is designed to look like the vintage glass Coke bottle in Warhol’s illustrative style from his famous “3 Coke Bottles” piece. The can designs feature his Coca Cola bottle illustration from Warhol’s “Coca-Cola (3)” painting & Warhol’s commonly used Pop art colours of blue, green, pink, and yellow.  In 1967, Warhol became fascinated with the metalizing of everyday objects. He personalized the classic Coca-Cola bottle with a coat of silver spray paint and adorned on the bottle cap with his characteristic initials. This bottle design features a wrap a wrap for the aluminum Coke bottle designed to look like his ‘Silver Bombed’ Coca-Cola bottles.

Deliverables: Bottle/Can design (3)