Social Media Campaign*
Product: BOSCH Professional Cordless Impact Drill. Audience: GenZ + Millennials. Brief: Create a social campaign that captures the youngsters' attention that contains a series of fun yet educational content. Idea: A hero content as a campaign kick-off that is called "Show Your True Billy", aiming to create buzz around our product while encouraging the audience over their personal crafting skills.
Instagram Stories that capture our creative take on IKEA"s Billy cupboards and inspire our audience to share their creative approach on their social platforms and tag us.
YouTube Episodes, a series of fun content that is fun yet educational. We have scanned our comments section on social channels, hand-picked a set of FAQs, and finally produced DIY video content for them.
Instagram posts have reflected our campaign roll-out over all of our social media channels including Instagram via creating a tile of vibrant, educational, and up-to-date content in order to keep our audience's hands dirty.
Campaign Look Book, helping us produce consistent comms across channels.
You Know the Drill Online Workshops, a platform that is run by interior design industry experts, inspires our audience while encouraging them to produce their own pieces of art with their household items.
IG stories, urging our audience to sign-up for the platform and book their virtual seats for the exciting online event.
Microsite - You Know the Drill Online Workshops, IG stories redirecting our audience to the microsite whereby they could sign-up to the platform and begin enjoying the content right away! Whatsapp messages are sent as a kind reminder of the live workshops being started.
Google Display Ads, which are dynamically produced to spread our message further and redirect to our website for the audience to discover our range of products.
USG which we collected online via our campaign hashtag in order to praise some of our most talented audiences and their masterpieces.
IG stories, Ask me anything, utilizing our IG profile as a platform in order to bring design industry experts with our audience.
DIY resources:
https://www.homesandgardens.com/interior-design/interior-design-tips
https://design-milk.com/self-assembly-shares-5-new-furniture-diy-projects/
https://www.landeeseelandeedo.com/closet-makeover-ikea-billy-bookcases/
https://craftsyhacks.com/billy-bookcase-hacks/
https://vintagerevivals.com/floor-to-ceiling-built-in-bookcases-the-ultimate-ikea-billy-bookcase-hack/
*The campaign hasn't been officially published and the content below is shared for inspiration purposes only.
