Since ancient times, silk has become the quintessential beauty of the Vietnamese textile industry. When it comes to silk, we often think of the luxury of royalty, the nobility of the upper class in society. Silk is the crystallization of heaven and earth, going through the process: raising silkworms - releasing cocoons - incubating silk - spinning - weaving - dyeing. Smooth, shiny and aristocratic, from thousands of years ago, silk was considered a luxury garment. There was even a time when silk was even more valuable than gold, used as a currency in trading, buying and selling, and exchanging goods between countries on the legendary Silk Road. 

Today, despite the trends that come and go, silk still plays an important role in the fashion world, keeping its value, its elegance, its nobility; However, silk is used more commonly, more diversely, reaching more audiences thanks to the development of the economy. It's very easy to find yourself a simple delicate silk shirt, or a minimalist but equally luxurious silk dress. Because of the smooth and soft nature of silk, many fashion brands have chosen this material to design silk sleepwear with their own characteristics. The same goes for fashion brand Zam. Zam's silk pajamas are woven with delicate, thin, delicate golden silk threads, exclusively for women.

Associated with the image of a woman, silk is like a gentle, fragile and elegant girl. From this feature, Team S-River has associated a very familiar image of our Vietnamese people, which is the image of a cat. Of the 12 animals of Vietnam, there are seven animals that have been domesticated for a long time and have become domestic animals (buffalo, cat, horse, goat, chicken, dog, pig). Although the cat is not a pet with economic benefits, it is a close friend who specializes in catching mice and protecting the results of human labor, so it is still loved by people.

Vietnamese people are associated with wet rice. Local cats are not arrogant like foreign cats, on the contrary, they are very useful to farmers because of their intelligent, flexible and agile characteristics. Not only that, cats are also often associated with femininity due to their cuddly personality, elegant and discreet appearance. The sentence "Cat protects the results of human labor" refers to the role of a woman who is often considered a person that is responsible, always building and protecting assets and achievements of the family.

In addition, the Cat in the five elements is associated with Spring, belonging to the Wood element, meaning that Yang Qi begins to prosper, everything is bright. In the calendar cycle, the cat is assigned the year of the Rabbit, February - Tet, and from 5-7 hours of dawn. From the time of the Rabbit/Cat, the East is tinged with pink sunlight and then radiates beautiful rays of light into the sky. In February - the month of the Rabbit, the weather starts to warm, the rain and dust gently fly, the trees sprout.

The design option "Cat" is a combination of the image of a mischievous cat with images of apricot flowers, peach blossoms, young shoots and iridescent clouds and peacock tail motifs of Dong Ho paintings, Hang Trong paintings in the background. Zam's silk fabric depicts flexibility and softness through flowing strokes that help users feel the smoothness, coolness, and lightness of the sky when using Zam's nightgown products. With motifs and bright colors, on a light cream background, the cape helps the wearer to exude a lightness and femininity.

S-River is honored to accompany ZAM in this special project. We hope that this product will receive love from women. We wish the fashion brand ZAM success and luck.