Process
The branding project involved a significant amount of brainstorming to allow a successful approach. I was given the opportunity to choose a pair of words to begin my planning of a brand. I chose 5 different occupations regarding the word pairs and began sketching. The first sketches regarded only using image, and the next set of thumbnails would incorporate type. I chose the path of a clock maker; I was generating many ideas with the vision of using arrows. The process of further creating the logo took a good amount of time until the final tweak. I felt that a logotype was most successful for this brand because I was able to incorporate arrows with the letters, giving direction and a statement to the target audience. I remained sans serif and chose my colors to mimic a Mondrian feel, and young aspects. The vision of "ON TIME" is shown as a storefront, advertising its brand with posters
and a website.
