Identity, concept, packaging design, copy, web design, photography and social media.
The Herd - A boutique street clothing brand, owned by two Swedish guys based in Oslo, Norway. They make high quality, hand made pieces for unique individuals.
The identity is one of contrast, on one hand it is full of creativity and attitude,
on the other hand it can appear quite strict and sometimes almost passive.
This is done with careful consideration to maintain product focus and encouraging individuals to add their own uniqueness.
The identity is also adaptable over time with colour schemes
and illustrations changing every season.
