The goal of this project was to create assets for a fictional brand. All of the deliverables were to feel consistent with a brand identity we established for ourselves. 

To establish a brand as well as a logo, I brainstormed logos for a variety of potential brands. After settling on a few that I liked, I moved on to creating a more developed roughs from the thumbnail sketches, taking inspiration from mood boards. 

I experimented with shading as well as what type to include during the process of designing the logo.

Sketches

Business Card

Pattern

Poster