In a category that looks and tastes the same, Young Hero partnered with Lobos 1707 to launch their new trademark of Tequila & Mezcal finished in PX Wine Barrels from Spain. The go to market plan included the creation of the Lobos 1707 brand platform Legacy, Love, Lobos, visual identity, integrated campaign, web design, media and social strategy. The following showcae is a collection of photographic assets that have been part of the brand's identity for the last couple of years. Photographer collaborator's include Justin Bettman, Josh Dickinson, Natalia Moena and Tawfick.
