Anonym.us was a school project that spawned out of a challenge to create an identity for a new social network. Rather than make another Facebook I thought it would be interesting to brand a modern esoteric society for thieves. I decided to call my social network Anonym.us as a play on anonymous. Since it was a network for thieves I combined the letter A with a ski mask to create the logo. To keep inline with the theme of anonymity and thievery I contained the information on the business card within a safe dial, turned the letterhead into a modern treasure map, made the envelopes security deposit bags, and the style guide a blueprint. As for the products, what better gifts for a thief than a ski mask and gloves?