Cleave
Wear for a cause
Cleave is a clothing brand which endeavors to be a voice for the problems that matter. Wearing Cleave products means you are either supporting a cause or spreading awareness of a problem that matters to take actions. Either way, you are wearing to make an impact.
Every Cleave product is sustainably made using 100% eco-friendly and reusable materials.
The shape represents letter "C" -- the first letter of the brand's name. It's designed in an uncommon way. In the beginning, the stroke moves slowly to to form the letter C. But at the latter part, it moves faster to give an unlikely shape to depict a sense of emergency. And the shape is originally designed in Red since Red personifies action. So, the symbolizing story behind the logo is that we need to act fast. Since the brand envisions to stand for the problems that matter, the story concludes while saying, "Act fast for the problems that matter."
