To bring life and movement to the products, we take inspiration from other mediums and genres. 1017 ALYX 9SM, cold industrial aesthetic manifests itself as a black, untamed and enigmatic emptiness inspired by Jonathan Glazer’s Under The Skin (2013) and AP’s classic, bold and lux feeling is mixed with a recent Dennis Villeneuve Dune (2021) - probably the best modern take on classic fantasy literature.