And that, was the sacred creative brief, explained. 

I've been in the creative industry since as long as I can remember, but I could never fully grasp EXACLY what makes a solid creative brief. 

I browsed endless websites and articles but it just would not stick to my brain. The world wide web is not always the most dependable source and the articles were just plain boring and heading nowhere. So I thought, why not just debunk it myself?

Designed and written up by yours truly, my goal with this project was to keep the reader engaged, without boring them half way through the explanation, providing an explanation that can actually be grasped.

Straight to the point, a mean tone of voice and an interactive choice of graphics.