SUGARBIRD SPIRITS
Task at Hand: Get the proudly South African gin drinkers to view Sugarbird as their go-to spirit as it embodies all the local, natural fynbos flavours
The Campaign: Reconstructing botanical drawings to make them more approachable to the drinker. An unconventional guide to each ingredient that goes into the various flavours of gin.
Posters
Banner Advert
Social Media Post
Other examples
