Re-branding project at School of Visual Art for Institute of Culinary Education.
In order to re-brand their plain image, I chose "Earth colors" from existing vegetables/ground for the color system to give an organic sense.
In order to re-brand their plain image, I chose "Earth colors" from existing vegetables/ground for the color system to give an organic sense.
I created graphic elements with an inspiration from 3 pans (cooking tool) overlapping each other since you are to learn how to express yourself using these cooking tools at this culinary school.
I created the system of imagery to have transparent sense (closer to black & white) and gave a variation thickness for the graphic elements circles so the logo will stand out and graphic elements marge well while holding a whole organic sense.
Graphic elements exploration
Type Exploration
Color Scheme Exploration
