Geneva Motor Show 2014 – Stand FIAT (Fiat Chrysler Automobiles)
That's a special graphic project created for the FIAT stand on the 84th International Motor Show 2014 (6th to 16th March 2014 at Palexpo, Geneva, Switzerland).
This project has been developed in collaboration with the creative agency Frame Communication (Turin, Italy) which was given a charge to manage the FIAT stand.
We wanted to show how such a famous and iconic brand, as 500 is, had had an historical and creative development, since 60s until the today's big family.
Everyone knows Fiat 500 as a nice small Italian car, but it's not so known what is its big story, how it mantains this big success throughout the years and how many models belong now to the 500 family.
Nowdays 500 is the most important car of Fiat and a symbol which attracts customers from all over the world. It is fashion, pleasure and fun.
I made a research about all the 500 models and tried to found all the elements which were connected with them in the different years. I prepared then the graphic lines using these elements and styles to let enter in contact with the specific model. I created also the textures and the backgrounds inspired by colors and history.
Thank you for viewing!!
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If you "appreciate" the project below, I'd appreciate it!!
