Creation of a Logo & Branding for Clean & Clear "BFF access"
BFF Access is a Facebook based Social Media platform with TV, Competitions and Product Information, paralleled with a Creative Digital Advertising Campaign and Alpha Influencer Program.
The logo is a hand drawn calligraphy traced on Illustrator, then retouched on Photoshop. I wanted the logo sophisticated but also fun.
The campaign covered a Facebook Page, Facebook Advertising, Interactive Banners and Page Takeovers. On the back of the BFF campaign, the Clean & Clear Facebook community has grown by 366%, and has gone from a quiet page to a hub of activity, with girls sharing their skin stories as well as excitement over the BFF Access promotional activities.
