Client: Jello
Tagline: Around the World in 8 Ways.
Insight: Jello brings people together and is known for a specific movement.
Which made us say: How can we bring the world together and generate a movement of our own?
Idea: Jello is one of the most internationally beloved desserts of all time. What better way to celebrate this delicious treat than by throwing a one-of-a-kind international celebration!? Eight international flavors will be created and released, as chosen by voters world-over. See what happens when Jello tastefully goes global.
Teaser trailer
This teaser trailer introduces the "Around the World in 8 Ways" campaign.
Microsite
Package Designs
In-store Display
Social Initiative
The Jello van will throw mini relase parties in the respected locales, with he new Jello flavors in tow.
The Jello van will also provide the party. Music will be played and guests will be encouraged to do their own "Jello jiggle," while dancing ontop of a light-up piezoelectric dance pad. Piezoelectricity is energy produced by mechanical pressure, such as dancing. Once pressure is applied to the floor, sensors capture an electric charge.This electricity is then stored and used as a power source.
This power source is sent, along with clean water and necessary appliances to locations that wouldn't be able to experience something as simple as Jello. Not only does this allow people the experience of tasting a new snack, but provides means to improve living conditions. This gives the ability to anyone, regardless of location to take part and join hands with us, in internationally celebrating Jello.
Art Direction: Anna Sasser
Copywriting: Brendan McWhirk
Motion Media: Danyi Wang
Sound: Tommy Sarioglou
Voiceover: Mary Ann Kafati
Motion Media: Danyi Wang
Sound: Tommy Sarioglou
Voiceover: Mary Ann Kafati
