Tafuk is an ayurvedic energy drink targetted towards youth. The aim with promoting the energy drink was to stand out from other ayurvedic advertising campaigns and break the usual monotony of "Greenery." Since, the brand's demography is Generation Z, the copies were usually puns and appeals that would grab their attention and get printed in magazines focused towards youth. Some billboard prints can also be placed.
Our television commercial ad would be broadcasted primarily on social media platform which is primarily used by generation Z. The ad is an interactive advertisement in the form of posters near colleges, shopping malls, clubs. People can scan these barcode and view the ad after which they can avail discounts and benefits on the product.
Like every other genz campaign, this campaign is mostly focused on spoofs, puns and vibrancy. In terms of Design, We took inspiration from "Horn Ok Please."
Members:
Art Director - Sharmeen Zariwala
Designer - Yukta Nagvekar
Copywriters - Bhavika Lohiya, Bhoomi Suriya
Video Editors - Vansh Mehta and Shhubham Khona
Actor - Bhoomi Suriya
Ligthing, Set, Costume - Bhoomi Suriya
Copyrights
Baba Ramdev Video - https://youtu.be/U1M-3YlNHgU
Music - https://youtu.be/VICFSC7_kvw
