Brief: MINI India wanted to launch Countryman model under "MINI 10 Years Edition". This is one of the local edition launches signifying its successful completion of 10 years in India. 

Idea: Conceptualised a campaign implementing the communication of MINI Countryman which speaks about "adding inspiration, adding stories" clubbed with MINI's global campaign/ philosophy "BIG LOVE".

Assets: GDN Banners, Social Media Posts, In-app posts, Emailers, WhatsApp ads