Unicef Advertising Campaign
"Every child has the right to an education"
UNICEF's Mission…
In 1989, governments worldwide promised all children the same rights by adopting the UN Convention on the Rights of the Child. These rights are based on what a child needs to survive, grow, participate and fulfil their potential. They apply equally to every child, regardless of who they are, or where they are from.
Every day these rights are denied. Millions of children are dying from preventable diseases. Millions more don’t go to school, or have food, shelter and clean water. Children are subjected to violence, abuse and discrimination, and go unheard. This is wrong.
We have created our campaign - 'Every child deserves the right to an education', which we think would work alongside UNICEF's beliefs, that equality should apply to every child, regardless of who they are, or where they are from.
The focalpoint for each design is a child from a chosen country holding a balloon*. Each balloon represents the first letter of that country and symbolise the hopes of the children's education, reading, writing amongst others. Tailored backgrounds have been created using iconic imagery that we felt represented the locations we had chosen to work with.
*Balloon font was created for a children's campaign to encourage hope and a better future. Unique Pantone colours and the unique 3D alphabet, both play an important part of child's foundation in education.
Link to Balloon typeface project | http://bit.ly/ORTee3
Fictitious case study
