BPDesign 篝火派对's profile

BONFIREPARTY | Tea Box Creative Packaging Design

BPDesign 篝火派对
•

项目 | 篝火派对
产品包装 | 茶盒包装
TIME | 2021.8

【设计理念】
主题：一周广东茶

随着时代不断在变化，很多事物都更新换代，岭南建筑从矮楼变迁为高楼大厦，从青砖木屋变成了钢筋玻璃。但是广东人对饮茶这件事情的执着和喜爱，从未动摇半分。从古时候到现代，男女老少，每个人都爱喝茶。无论是阶级辈分、经济文化、还是社会时代的变迁、广东这个地方始终和茶一样，接受创新的同时也坚持自身的本质，有着十分包容的性质。
茶，是一种文化，是一种精神，同时也是一种传承。

【文案】
用七天时间叹七款茶
体验广东人的滋悠生活
广东人中意饮茶
中意的是“一盅两件”里盛满的惬意
中意的是“有闲哩来食茶”的浓浓人情味
广东人讲究好意头
中意把朴素美好的愿望
藏在日常生活的方方面面
当广东茶遇上广东话
是广东人「淡定滋悠」的处世态度
更是广东人「利利是是」的生活追求
打开这盒广东茶
体验广东人一周的饮茶生活

插画 | Celia
设计 | Celia
创意 | Celia\P3
文案 | 诗韵

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BONFIREPARTY | Tea Box Creative Packaging Design
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BPDesign 篝火派对's profile

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BPDesign 篝火派对's profile
Hong Kong SAR of China

BONFIREPARTY | Tea Box Creative Packaging Design

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