In 15 years Avito has turned from an online pinboard to a full-fledged commercial platform. Today, the brand includes half of the country’s small and medium businesses. The service is visited by 22 million people per day. Here one can buy a potato peeler and sell a car, rent commercial real estate or an apartment, find a job, hire employees, and order a wide range of services. The brand provides an unlimited supply of services and goods and creates conditions for the mutual benefit of the seller and the buyer, where everyone is confident in their transactions’ safety.

We aimed to make the service more modern, visible, and competitive, preserve its visual heritage, and create flexible design principles that correspond to the purpose of the platform, its nature, and the key values of users. The consolidated silhouette of the sign and the wordmark makes the brand image more reliable. Optimistic color spots make it happier. A series of bright corporate graphics — more plastic. Steady compositional and typographic principles — clearer.