Logo and visual identity for brand Lucky Socks.
Clients always smile at our funny socks, and now our customers' emoticons have become the graphic content of the logo. Repeating letters and a cutting "U" became the basis and accents. "Opening the lock" (buying daring socks) you find a smile (both in the logo and in the design of the socks) and immediately Get Happier, you become a "LuckySocks".
The color label "design" is built into the logo itself, and solves the problems of the brand's internal architecture, where it needs sub-names and additional text accents.
