The invisible news
Challenge
Improove the consciousness and information in the community about the missing children of Argentina.
Idea
On a national online newspaper, we publish a blank article. The only thing the user can see is the headline ("Some things need us to happen"). When the user click on it, the subtitle ask him to press Ctrl+A. This shortcut makes a selection in the whole page and uncover the text on white color which contains a list of missing children. The fact of using a digital media, promote the fast spread of the Invisible News among social networks. "To find them, we need you to get involved."
