CUKIER X BIAŁEK X MACHALSKI
RAPID CLEAN / BRAND & PACKAGING
CONTEXT
Rapid Clean is a product brand of EcoWipes - the leader on the European market in the production of wipes and cotton products. The company is characterized by modern technologies and eco-friendly solutions.
Rapid Clean is a product brand of EcoWipes - the leader on the European market in the production of wipes and cotton products. The company is characterized by modern technologies and eco-friendly solutions.
BRIEF
The task was to completely redesign the Rapid Clean brand to emphasize the pro-ecological nature of the product, as well as the technologies used in the production process.
The task was to completely redesign the Rapid Clean brand to emphasize the pro-ecological nature of the product, as well as the technologies used in the production process.
SOLUTION
We decided to completely break with the current brand design. To create the impression of a marriage of high technology and nature, we decided to combine technical graphic motifs with organic vibe.
We decided to completely break with the current brand design. To create the impression of a marriage of high technology and nature, we decided to combine technical graphic motifs with organic vibe.
Chief Creative Officer: Filip Kniej
Packaging Design: Mateusz Białek
Logo Design: Mateusz Machalski
Packaging Design: Mateusz Białek
Logo Design: Mateusz Machalski
Agency: Cukier Creative Group
Client: Ecowipes / Rapid Clean
Year: 2021
Client: Ecowipes / Rapid Clean
Year: 2021
LOGO DESIGN PROCESS
Morphing (custom-designed) typography, closed in the shape of a leaf, is associated with organic, technological advancement, but also symbolizes an effective cleaning process.
Morphing (custom-designed) typography, closed in the shape of a leaf, is associated with organic, technological advancement, but also symbolizes an effective cleaning process.
PACKAGING DESIGN PROCESS
A dozen or so quick sketches were created to discuss which direction best represents the brand's design assumptions.
A dozen or so quick sketches were created to discuss which direction best represents the brand's design assumptions.
TYPOGRAPHY & HIERARCHY
