Amazon A+ content, also known as Amazon Enhanced Brand Content (EBC), allows you to enhance your product listings on Amazon with additional media such as images, videos, and graphics. 

There are numerous benefits to using EBC content in addition to your Amazon Listing Images, such as improved ranking in search results, an increase in the number of visitors, and a better conversion rate. It is a valuable tool for improving a brand's visibility and bringing customers closer to your brand. 

Overall, Amazon A+ content is a great way for brands to stand out on the platform.