The collection Alice Paris is a chocolate box project based in the Lewis Carroll's famous story of Alice in wonderland.
The goal was to create a calligraphic logo that could be applyed to different contexts, such as packagings, bags, tags and other visual identity elements.
The biggest challenge was to create a colorful but still clean and fresh identity. It's easy to create a chic identity based in black and white. But can we do it using a colorful palette? The solution was a two sided box, one very clean and minimal and another one filled with color-block paterns, giving a breath of youth to the brand.
The colors and even the flavours of the chocolates were tought to reflect characteristics of the main caracters in the book. Hope you'll enjoy it!
The goal was to create a calligraphic logo that could be applyed to different contexts, such as packagings, bags, tags and other visual identity elements.
The biggest challenge was to create a colorful but still clean and fresh identity. It's easy to create a chic identity based in black and white. But can we do it using a colorful palette? The solution was a two sided box, one very clean and minimal and another one filled with color-block paterns, giving a breath of youth to the brand.
The colors and even the flavours of the chocolates were tought to reflect characteristics of the main caracters in the book. Hope you'll enjoy it!
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