A direct mailer designed as fashion clothing is dispersed to friends visiting the Amnesty International counter during the Human Rights Day. The idea "free the prisoners yourself" puts every recipient into action. One has to cut away the barbed wires to make the clothing functional, thus making a strong statement that the recipient supports what Amnesty International has been doing.
Bronze Cannes \ Direct \ Use of Media \ Dimensional Mailing Campaign
Merit One Show Design \ Collateral – Single “Hangman Clothes”
Merit One Show Design \ Collateral – Single “Handcuff Gloves”
Silver HK4As iDA \ Best 3-D Mail
Silver HK4As iDA \ Best Field Marketing