The brief was provided by Swedish non-profit organisation that helps children from alienation. This is done by offering aid to passionate volunteers (called 'Eldsjäl' in Swedish) that have projects that are designed to help the children. The brief was to create a print ad to inform the public and to secure more volunteers.

 

We have decided to have minimalistic design. This disarms them by allowing them breathing space because of the amount of clutter and information in newspapers. We then hope to capture their attention with a familiar 'search bar' and a short copy.

The 'search bar' reads "caring, delicated person who wants to help the young" that shows zero results and the header reads "You might be the one we are looking for."